Varalakshmi Vrata Puja is a very powerful and a holy one. It is an important pooja performed by many women in the South Indian states of Andhra Pradesh, Karnataka and Tamil Nadu and also in some parts of Maharashtra and Odisha.
Varalakshmi Vrata Puja falls in the Shravana month (August-September / Aadi-Aavani month in Tamil calendar). Sumangalis' should undertake fasting and do this puja only after Raahu Kaala i.e. after noon hours, and is supposed to be performed as per one's family traditions. The main intention of this puja is for leading a good, happy and long marital life with their husband. This puja is a social affair. The Mother-in-law and the Daughters-in-law should do it together and if in case due to unavoidable reasons, this is not done on the puja day, then same may be done on the next Friday. However, whatever may the reason be, this puja should be done by every Sumangali-daughters of daughters' in law and get the puja get done at home.
Worshiping Goddess Varalakshmi on this day is equivalent to worshiping Ashtalaksmi - the eight goddesses of Wealth, Earth, Learning, Love, Fame, Peace, Pleasure, and Strength.
Goddess Lakshmi not only bestows wealth and all sorts of material prosperity, but also imparts divine wisdom to all Her devotees. She is Vidya Shakti. She introduces Her devotees to Her Lord. She recommends them to Her Lord for their salvation.
Sarva mangala maangalyae
Abheeshta phaladaa bhava
Asmin kalashae varalakshmeem aavaaahayaami
It is believed that after inviting the deity, by chanting shlokas and mantraas, the deity will get life into it.